Ray provides expertise & creative leadership in design, video, photography and digital content for the food industry.
I thought I’d give it a try and make some content along the way. I really enjoyed the user experience and meal, super easy and great-tasting.
Meet WECO’s newest fan! Me!
produced & art directed & delivered
In 2022 as Senior Creative Producer for the In-house creative team at Lactalis US Yogurt. I produced and art directed, 6 unique TV commercials, 6 integrated photoshoots, and several paid social media campaigns.
Video
Brought a story-telling lens to Harvard Kennedy School events on campus such as reunion, and new campus grand opening. Proposed the first ever recap video captured at Reunion, which is now an annual deliverable, and served as producer and art director for a high budget video celebrating the completion of the school’s largest campaign effort.
Original & Organic.
Not afraid to get my hands dirty (yes those are my hands in those pans!), or covered in yogurt for that matter! I’ve created 100+ custom videos, animations, and photography for the Stonyfield Organic, Siggi’s and Brown Cow brands. All with a varying level of production value, some shot in a small ‘DIY’ studio space, other out in the field (literally, the cow pastures!), or in a rented professional studio space.
Digital
Brought creative vision and modern software techniques to deliver a ‘digital-first’ mindset for the internal and external communications at Harvard Kennedy School. With partnership between the creative and digital teams, I provided custom assets to bring video to the homepages and designed Adobe XD wireframes to update website UX to be more user friendly, responsive, and ADA compliant. Proposed, designed, and implemented the first-ever suite of responsive email templates for the communications office. The email design project eventually expanded, and I designed a more versatile set of templates and modules to be used in the Salesforce Marketing Cloud implementation across 13 research centers within the instituion.
Social
In partnership with the internal social media team, I regularly provided social media content and tools such as custom Instagram stickers, custom photography, and Snapchat geo-filters. Bringing the traditional alumni magazine online, I also proposed, designed, and implemented the first series of Instagram stories - bringing editorial content to life in a short, digestable way appropriate for social.
Photography
Being in-the-weeds while designing admissions brochures, alumni magazines and populating institution website content - I became very attune to gaps in the visual library and offered up my skills as a photographer to supplement our go-to network of freelance photographers. With my office located on campus I was always nearby to capture impromptu moments on campus such as a snow day, a diplomatic visitor, classroom visits, and an extensive collection of faculty & student portraiture. Photography was my first creative love, which ultimately led me to design and videography. Capturing moments of joy, candor and connection are my mission as a photographer. See more