Ray provides expertise & creative leadership in design, video, photography and digital content for higher education.
Video
Brought a story-telling lens to Harvard Kennedy School events on campus such as reunion, and new campus grand opening. Proposed the first ever recap video captured at Reunion, which is now an annual deliverable, and served as producer and art director for a high budget video celebrating the completion of the school’s largest campaign effort.
Print Design
Harvard Kennedy School Annual Report
Client: Harvard Kennedy School Alumni Relations & Development
Project: 2017, 2018, 2019, 2020 Annual Report
Role: Designer, Producer, Project Manager
Digital
Brought creative vision and modern software techniques to deliver a ‘digital-first’ mindset for the internal and external communications at Harvard Kennedy School. With partnership between the creative and digital teams, I provided custom assets to bring video to the homepages and designed Adobe XD wireframes to update website UX to be more user friendly, responsive, and ADA compliant. Proposed, designed, and implemented the first-ever suite of responsive email templates for the communications office. The email design project eventually expanded, and I designed a more versatile set of templates and modules to be used in the Salesforce Marketing Cloud implementation across 13 research centers within the instituion.
More Harvard Work
More Harvard Work
Social
In partnership with the internal social media team, I regularly provided social media content and tools such as custom Instagram stickers, custom photography, and Snapchat geo-filters. Bringing the traditional alumni magazine online, I also proposed, designed, and implemented the first series of Instagram stories - bringing editorial content to life in a short, digestable way appropriate for social.
Photography
Being in-the-weeds while designing admissions brochures, alumni magazines and populating institution website content - I became very attune to gaps in the visual library and offered up my skills as a photographer to supplement our go-to network of freelance photographers. With my office located on campus I was always nearby to capture impromptu moments on campus such as a snow day, a diplomatic visitor, classroom visits, and an extensive collection of faculty & student portraiture. Photography was my first creative love, which ultimately led me to design and videography. Capturing moments of joy, candor and connection are my mission as a photographer. See more