Ray provides expertise &
creative leadership in design, digital content and photo/video creation with CPG brands.
In my time at Stonyfield Organic, I’ve lead our team through multiple studio arrangements, ranging from my own home studio (during lock-down), a makeshift space in a dusty warehouse, and currently a studio rental in a mill building. So what? Well, I’m pretty dang adaptable and love finding a creative solve for any challenge!
Our team has created a first-ever content creation strategic calendar & instituted reliable creative process to keep our brands ahead of the game to create engaging, topical, and seasonal content all while on budget and having fun during every shoot (and always lots of iced coffee). Currently we are planning a custom studio on-site to create an equitable, and convenient space where our creative team can be nimble by having our studio set-ups ‘always-on’. After producing and art directing a shoot, I love to participate, even if its donning a grinch hand for a Halloween-themed image!
Optimist, leader and designer
all rolled into one
Produced, Art directed & Delivered
Since 2021 as Senior Creative Photo & Video Producer for the in-house creative agency, The Ferm (internal creative agency for Lactalis US Yogurt).
I have produced and art directed, 10+ unique TVC spots, 20+ digital media campaign packages, 10+ integrated photoshoots, and instituted process for monthly brand content creation (2-3 full day shoots).
Photography
Photography was my first creative love, which ultimately led me to design and videography. Capturing moments of joy, candor and connection are my soft spot as a photographer.
CPG product photography is a corner stone of the work we produce for Stonyfield Organic, siggi’s and Brown Cow. Expanding into lifestyle photography while featuring products has been a recent add and major success for the brands.
Original & Organic.
Not afraid to get my hands dirty (yes those are my hands in those pans!), or covered in yogurt for that matter! I’ve created 100+ custom designed graphics, videos, animations, and photographs for the Stonyfield Organic, Siggi’s and Brown Cow yogurt brands. All with a varying level of production value, some shot in a small ‘lo-fi’ studio space, other out in the field (literally, the cow pastures!), or in a professional studio space. Each piece of content is crafted to best suit its intended platform, ranging from social media, broadcast TV, email, or print.
Digital Design, Web, Email &
ADA compliance
At Harvard Kennedy School, through creative vision and modern software techniques I delivered a ‘digital-first’ mindset for the internal and external communications. With partnership between the creative and digital teams, I provided custom assets to bring video to the homepages and designed Adobe XD wireframes to update website UX to be more user friendly, responsive, and ADA compliant. Proposed, designed, and implemented the first-ever suite of responsive email templates for the communications office. Reducing the confusing cluster of 30+ templates into a simple yet robust, widget-based email template system with endless design possibilities.
Video
Brought a story-telling lens to Harvard Kennedy School events on campus such as reunion, and new campus grand opening. Proposed the first ever recap video captured at Reunion, which is now an annual deliverable, and served as producer and art director for a high budget video celebrating the completion of the school’s largest campaign effort.
sweet suites
sweet suites
Campaigns today need to be nimble, and multi-faceted. I’ve instituted creative process protocols to build-in all capturing all the assets we need into one production. Spanning high-end film, complimentary Roll for paid social builds, stills, and lo-fi native content. Planning ahead for these needs has helped deliver one successful paid media campaign after another!
My team
Currently I manage our in-house photoshoots, which include up to five team members including external contractors for styling and prep. We do in-studio shoots as well as on-location, and work closely with Brand directors to brainstorm, plan, and execute shot lists that will return useful assets across all Omni-channel platforms.